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Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery
Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery
16 Sep 2015
Integral Ad Science Raises $67 Million Round to Fund Expansion, Combat Ad Fraud & Viewability
Integral Ad Science Raises $67 Million Round to Fund Expansion, Combat Ad Fraud & Viewability
31 Jul 2015
Ad Fraud:  There is “Nowhere to Hide,” Rubicon Project’s Jay Sears
Ad Fraud: There is “Nowhere to Hide,” Rubicon Project’s Jay Sears
14 Jul 2015
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
12 Jul 2015
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis
5 Jul 2015
Teads Finds Success with Bet on Video Viewability
1 Jul 2015
News Corp’s Storyful Unit in Content Deal with Starcom Media Group
News Corp’s Storyful Unit in Content Deal with Starcom Media Group
16 Jun 2015
Video Ad Trust Is A Mess: Coull CEO Watkins
Video Ad Trust Is A Mess: Coull CEO Watkins
17 May 2015
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
7 May 2015
Measurement of Fraudulent Traffic Must be Stricter, comScore Says
Measurement of Fraudulent Traffic Must be Stricter, comScore Says
3 Apr 2015
Viewable Ads Are Up By 30%: GroupM’s Montgomery
Viewable Ads Are Up By 30%: GroupM’s Montgomery
25 Mar 2015
OpenX Puts Ad Fraud Detection On Consumers’ Computers
OpenX Puts Ad Fraud Detection On Consumers’ Computers
23 Mar 2015
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
15 Mar 2015
4As Fights Piracy, Fraudulent Traffic, Nancy Hill
4As Fights Piracy, Fraudulent Traffic, Nancy Hill
10 Mar 2015
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
9 Mar 2015
IAB’s Rothenberg:  The Problem with Viewabilty is the Tech Vendors
IAB’s Rothenberg: The Problem with Viewabilty is the Tech Vendors
27 Feb 2015
Marketing Industry Chief: Ad Fraud Must be “Put to Its Death”
Marketing Industry Chief: Ad Fraud Must be “Put to Its Death”
26 Feb 2015
Ad Fraud Is Not As Widespread As You Think: comScore CEO
Ad Fraud Is Not As Widespread As You Think: comScore CEO
13 Feb 2015
Ad Fraud is Improving but Publishers are Wrongly Taking the Blame, Vivek Shah
11 Feb 2015
Bloomberg Launches New Site with “Maximum Viewability” for Advertisers, debuts with Microsoft
11 Feb 2015