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Unified Measurement

SpotX And clypd Integrate Platforms With Discovery, Fox Among First Partners
11 Apr 2019
TV Is A Performance Channel, Too: TVSquared’s Kinsella
1 Apr 2019
605 Doubles National TV Audience Footprint With Inscape Licensing Deal
31 Mar 2019
Cross-Screen Identity Rests On Cooperation, Not Technology: Comscore, NCC Media, Nielsen
20 Mar 2019
Marketers Should Not Expect One Central Identity Graph: Comscore, NCC Media, Nielsen
18 Mar 2019
Data Plus Math Will Measure FreeWheel Inventory In-Flight To Gauge Business Outcomes
17 Mar 2019
Reach, Frequency And Duration Across Media ‘Fundamental’ To Business Decisions: Nielsen’s Hogue
14 Mar 2019
Beyond The Last Click: Nielsen’s Krepsik
11 Mar 2019
AT&T Data Helps Fuel Turner’s Quest For Guaranteed Campaign Outcomes: SVP Aversano
10 Mar 2019
Comscore Raises Curtain On NBCU’s Outcome-Based Movie Campaign Guarantee
7 Mar 2019
Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum
19 Feb 2019
Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke
14 Feb 2019
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
13 Feb 2019
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
13 Feb 2019
CBS Wants Data to “Speak to Each Other,” Research Head Subramanyam
11 Feb 2019
Spark Foundry’s Giacosa Critiques Modern Day Marketing Mix Modeling
11 Feb 2019
Hulu Beta Testing New Attribution Offering And ‘Pause Ads’
23 Jan 2019
Holistic, Cross-Platform View Presages Measured Business Outcomes: Nielsen’s Clarken
21 Jan 2019
Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray
11 Jan 2019
Essence’s Gerber, FreeWheel’s Clark View The Competitive TV Landscape
7 Jan 2019