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Unified Measurement

Shimmel, Colella Probe The Future Of Advanced-TV Buying
7 Jan 2019
Disney’s Ferro Discusses Unified Ad Sales, Shift To Google Ad Manager
5 Jan 2019
Comscore’s Hofstetter Calls for Industry”Re-Education” Around Premium Video Investment
4 Jan 2019
In Expanding CFlight Portfolio-Wide, NBCU Systems Set To Progress: EVP Vazirani
2 Jan 2019
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
21 Dec 2018
Quest For More Linear TV Scale Links 4C Insights With a4, MASS Exchange
19 Dec 2018
NCC’s Seth Explains The Longitudinal Approach To Cross-Platform Measurement
17 Dec 2018
Standards Needed To Align TV, Video Currencies: Operative’s Brown
17 Dec 2018
Comscore’s Hinnant On Data Matching And Being In The OpenAP Universe
16 Dec 2018
For Turner’s Levy, Viewers And Traditional TV Ecosystem Are Top Priorities
16 Dec 2018
Cross-Screen Planning, Measurement And Attribution An Iterative Process: TiVo’s Lutz
13 Dec 2018
CFlight To Contextual Intelligence: A ‘Performance Report’ From NBCU’s Yaccarino
10 Dec 2018
Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell
10 Dec 2018
Nielsen’s Hohman Explains Foundational Currency, Monetization Metrics
9 Dec 2018
CFlight Helps Buyers Take Flight: Simulmedia’s Morgan
7 Dec 2018
How Connective Tissue Eliminates TV Ad Duplication: DataXu’s Catanzaro
3 Dec 2018
Premium Is In Ad Purgatory: New Comscore President Hofstetter
11 Nov 2018
TV Viewers Pack The ‘New Living Room,’ Advertisers Must Follow: FreeWheel’s Rothwell
31 Oct 2018
Marketers Want Their Dollars To Work Harder: A+E’s Montenes
31 Oct 2018
New FreeWheel DRIVE Platform Unifies Measurement Across Total TV Reach
29 Oct 2018