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Unified Measurement

GroupM’s Cowdell: More Non-Competing Brands Will Share Consumer Data
GroupM’s Cowdell: More Non-Competing Brands Will Share Consumer Data
10 Apr 2017
MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace
MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace
9 Apr 2017
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
9 Apr 2017
In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees
In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees
3 Apr 2017
Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean
Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean
26 Mar 2017
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
20 Mar 2017
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
20 Mar 2017
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
19 Mar 2017
Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer
Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer
1 Mar 2017
Accenture/ABC Study: Digital Sales Gains ‘Gated’ Without Multiplatform TV
Accenture/ABC Study: Digital Sales Gains ‘Gated’ Without Multiplatform TV
27 Feb 2017
Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
24 Feb 2017
Kantar Technology Selected For Next Steps In Tracking Ad, Media Assets
Kantar Technology Selected For Next Steps In Tracking Ad, Media Assets
22 Feb 2017
Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges
Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges
22 Feb 2017
CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement
CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement
22 Feb 2017
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
20 Feb 2017
comScore’s Fulgoni On Internet-Connected Devices And The Future of Media Research
comScore’s Fulgoni On Internet-Connected Devices And The Future of Media Research
8 Jan 2017
Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast
Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast
21 Dec 2016
Google’s Jen Koester: “We will be an open platform for the future of TV”
Google’s Jen Koester: “We will be an open platform for the future of TV”
14 Dec 2016
Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency
Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency
13 Dec 2016
GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital
GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital
13 Dec 2016