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Unified Measurement

Nielsen Catalina: Looking Beyond Cross-Screen To Cross-Media Measurement
24 Jul 2016
Data-Driven ESPN, NBCU And Turner Were Upfront Standouts: BOA’s Paskalis
24 Jul 2016
Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray
19 Jul 2016
Nielsen Total Audience: Where Census And Panel Measurement Converge
19 Jul 2016
Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting
Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting
17 Jul 2016
Carat Panel: TV Industry Must Force Measurement Evolution, Says NBCU’s Yaccarino
14 Jul 2016
MAGNA GLOBAL’s Hughes: Average Audience Metric Depends On Time Frame
MAGNA GLOBAL’s Hughes: Average Audience Metric Depends On Time Frame
13 Jul 2016
Omnicom’s Steuer To MSO’s: Open Up Your Viewership Data
12 Jul 2016
Nielsen’s Rao On Engagement: It’s Part Of Everyone’s ‘Mousetrap’
7 Jul 2016
Turner’s Shimmel: Forget Single Currency, Let’s Measure ‘All The Pieces’ Right
7 Jul 2016
‘Exposure Quality’ is anEssential Metric, Bannerconnect’s Schepers says
6 Jul 2016
How comScore Clients Demand Deduplicated Measurement
4 Jul 2016
Nielsen Extends Partnership with Facebook around Deduplication of TV Views
29 Jun 2016
Cross-Platform Measurement Improving But Creative Fit Lagging, Says Carat’s Ray
28 Jun 2016
To Nielsen’s Feigenson, It’s All About Balancing Ad Formats And Mix
27 Jun 2016
NBCU’s Wurtzel: The Olympics Represent A ‘Research Dream’
26 Jun 2016
Data Helps Creative To Resonate With Consumer Targets: comScore’s Fetters
26 Jun 2016
TiVo Research: The “Switzerland” Of TV Viewing Intelligence
21 Jun 2016
NBCUniversal Promoting Cross-Platform Measurement Competition
NBCUniversal Promoting Cross-Platform Measurement Competition
13 Jun 2016
Performance Metrics Rising In Cannes Criteria: Nielsen’s Hohman
3 Jun 2016