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Unified Measurement

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
1 Feb 2016
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
13 Jan 2016
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
12 Jan 2016
Livingroom Video Viewing is Booming, but Analytics Still Lag, Hulu’s Naylor
Livingroom Video Viewing is Booming, but Analytics Still Lag, Hulu’s Naylor
1 Jan 2016
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
30 Dec 2015
GroupM’s Rob Norman:  Google, Facebook Have Found the “God Particle” of Marketing
GroupM’s Rob Norman: Google, Facebook Have Found the “God Particle” of Marketing
27 Dec 2015
The Importance Of Video Ad Measurement, By A+E’s Boykoff
The Importance Of Video Ad Measurement, By A+E’s Boykoff
20 Dec 2015
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
16 Dec 2015
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
14 Dec 2015
A+E Taps Nielsen and comScore for Cross-Platform Measurement
13 Dec 2015
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
9 Dec 2015
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
4 Dec 2015
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
19 Nov 2015
Nielsen Girds for Total Audience Measurement in 2016
Nielsen Girds for Total Audience Measurement in 2016
18 Nov 2015
Nielsen To Reboot Content Ratings Next Year
Nielsen To Reboot Content Ratings Next Year
15 Nov 2015
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’
4 Nov 2015
Media Measurement Is Broken: GroupM’s Gotlieb
Media Measurement Is Broken: GroupM’s Gotlieb
25 Oct 2015
Wywy Aims To Show TV Ad ROI, Co-Founder Says
Wywy Aims To Show TV Ad ROI, Co-Founder Says
13 Oct 2015
comScore + Retrak Merger “Nice,” But Won’t Replace Nielsen, Mediaocean’s Bill Wise
7 Oct 2015
Common Measurement Is A Smokescreen: FreeWheel’s Heller
Common Measurement Is A Smokescreen: FreeWheel’s Heller
5 Oct 2015