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Unified Measurement

Irwin Gotlieb on comScore + Rentrak Merger: “It’s Time for an Alternative Approach”
Irwin Gotlieb on comScore + Rentrak Merger: “It’s Time for an Alternative Approach”
1 Oct 2015
Acxiom’s Namruti On The Challenge Of Data Silos
Acxiom’s Namruti On The Challenge Of Data Silos
15 Sep 2015
Nielsen Bakes Measurement In To OTT Video Boxes
Nielsen Bakes Measurement In To OTT Video Boxes
9 Aug 2015
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
28 Jul 2015
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
12 Jul 2015
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience  Measurement, GroupM’s Gotlieb
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience Measurement, GroupM’s Gotlieb
9 Jul 2015
Quantifying a GRP: Fullscreen, Otter Media Developing  Models around Custom Content
Quantifying a GRP: Fullscreen, Otter Media Developing Models around Custom Content
8 Jul 2015
Tapad Raises $18 Million to Expand Licensing and Products
Tapad Raises $18 Million to Expand Licensing and Products
31 May 2015
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
26 May 2015
comScore Readies Measurement Tool for Connected TV’s
comScore Readies Measurement Tool for Connected TV’s
21 May 2015
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
17 May 2015
Marketers Want Better Cross-Screen Attribution, Havas’ Keller
Marketers Want Better Cross-Screen Attribution, Havas’ Keller
23 Apr 2015
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next
23 Apr 2015
Nielsen’s Hohman Ready To Measure Netflix
Nielsen’s Hohman Ready To Measure Netflix
4 Mar 2015
NBCUniversal Tackles Cross-Screen Measurement
NBCUniversal Tackles Cross-Screen Measurement
10 Feb 2015
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
30 Jan 2015
Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads
29 Jan 2015
TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb
22 Jan 2015
TV Can Be As Accountable As Digital: INVISION’s Miller
TV Can Be As Accountable As Digital: INVISION’s Miller
24 Dec 2014
Nielsen-Adobe Deal on Track for 2015 Digital Ratings
Nielsen-Adobe Deal on Track for 2015 Digital Ratings
15 Dec 2014