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Unified Measurement

Online Video Split Between GRP and Performance Measures, Eyeview’s Pozesky
Online Video Split Between GRP and Performance Measures, Eyeview’s Pozesky
13 Nov 2014
Nielsen’s Eaton: OCR Ratings Ushers More Money Online
Nielsen’s Eaton: OCR Ratings Ushers More Money Online
12 Nov 2014
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
28 Oct 2014
Comcast Sees Big Growth in C3 VOD Viewing
Comcast Sees Big Growth in C3 VOD Viewing
22 Oct 2014
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
16 Oct 2014
Starcom’s Richman: Cross-Channel Attribution is Critical
1 Oct 2014
Reach And Relevance Are Coming Together: Nielsen’s Bradford
Reach And Relevance Are Coming Together: Nielsen’s Bradford
22 Sep 2014
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce
18 Sep 2014
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
14 Sep 2014
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
19 Aug 2014
Nielsen: Measuring Consumer Engagement is Key
Nielsen: Measuring Consumer Engagement is Key
18 Aug 2014
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
12 Aug 2014
Mobile Ratings Next for Nielsen
Mobile Ratings Next for Nielsen
9 Jul 2014
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
29 Jun 2014
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
23 Jun 2014
Digital and Linear TV Ad Workflow Will be Unified, INVISION’s Miller
Digital and Linear TV Ad Workflow Will be Unified, INVISION’s Miller
22 Jun 2014
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
16 Jun 2014
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
12 Jun 2014
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
4 Jun 2014
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
2 Jun 2014