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Unified Measurement

Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
12 Dec 2016
Census-Level TV Data Begins To Go Global: Kantar’s Swadley
Census-Level TV Data Begins To Go Global: Kantar’s Swadley
11 Dec 2016
UK Close To Picking Hybrid TV Measurement Supplier
UK Close To Picking Hybrid TV Measurement Supplier
8 Dec 2016
Beet.TV Retreat 2016: MediaVest | Spark, Cadreon, MODI On The Value Of Advanced TV
Beet.TV Retreat 2016: MediaVest | Spark, Cadreon, MODI On The Value Of Advanced TV
6 Dec 2016
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
1 Dec 2016
NBCUniversal Seeing ‘A Lot Of Uptake’ For Audience Targeting Platform
NBCUniversal Seeing ‘A Lot Of Uptake’ For Audience Targeting Platform
23 Nov 2016
FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says
FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says
21 Nov 2016
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
3 Nov 2016
Next Wave Of Advanced TV: Cross-Company Standardized Targets, Says Viacom’s Rush
Next Wave Of Advanced TV: Cross-Company Standardized Targets, Says Viacom’s Rush
26 Oct 2016
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
12 Oct 2016
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
10 Oct 2016
Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data
Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data
6 Oct 2016
Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare
Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare
30 Sep 2016
Pendulum Swings To Premium Video But Viewer Fragmentation Challenging: FreeWheel’s Rooke
Pendulum Swings To Premium Video But Viewer Fragmentation Challenging: FreeWheel’s Rooke
22 Sep 2016
Ireland’s RTÉ Embraces Native Branded Content, Seeks Better Cross-Screen Measurement
Ireland’s RTÉ Embraces Native Branded Content, Seeks Better Cross-Screen Measurement
21 Sep 2016
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
15 Sep 2016
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
9 Sep 2016
Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead
Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead
4 Aug 2016
Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement
Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement
1 Aug 2016
FreeWheel’s Council Argues For Four Industry Needs
24 Jul 2016